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A Japanese Advertising Agency true
By:Brian Moeran
Published on 1996-01-01 by University of Hawaii Press


This is a formal account of the structure and organization of a large Japanese advertising agency. Based on a year's fieldwork in a Tokyo-based agency, the book presents a case study of an advertising campaign to outline the complex relations that exist both between different division (Account, Planning, Marketing, Creative) within an advertising agency, and between the agency and the client, on the one hand, and the agency and media on the other.

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Book which was published by University of Hawaii Press since 1996-01-01 have ISBNs, ISBN 13 Code is 9780824818739 and ISBN 10 Code is 0824818733

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Book which have "322 Pages" is Printed at BOOK under CategoryBusiness and Economics

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